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1 buying motive
Englisch-Deutsch Fachwörterbuch der Wirtschaft > buying motive
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2 buying motive
Реклама: мотив покупки, покупательский мотив -
3 buying motive
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4 buying motive
n.Kaufmotiv n. -
5 buying motive
koopmotief -
6 buying motive
motif m ou motivation f d'achat -
7 buying motive
English-russian dctionary of contemporary Economics > buying motive
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8 buying
achat m;∎ buying and selling l'achat et la vente;∎ buying back rachat m;MARKETING buying behaviour comportement m d'achat;MARKETING buying behaviour model modèle m de comportement d'achat;MARKETING buying decision décision f d'achat;buying department service m (des) achats;MARKETING buying incentive incitation f à l'achat;MARKETING buying inducement mobile m d'achat;MARKETING buying motive motif m ou motivation f d'achat;buying order ordre m d'achat;buying power pouvoir m d'achat;MARKETING buying situation situation f d'achatBut with economic clouds gathering in America, the strong buying power of Europe's consumers is expected to bolster growth. Indeed, even in the German manufacturing sector, growth in foreign orders is nowhere near as bad as in 1992-93, the last recession. Orders for consumer goods are holding up well.
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9 motive
nповод, мотив
- business motives
- buying motive
- interested motives
- operative motive
- profit motive
- speculative motiveEnglish-russian dctionary of contemporary Economics > motive
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10 motive
повод; мотив; побуждение♦ basic buying motive основной покупательский мотив -
11 power
n1) сила; мощь; способность2) энергия3) власть, сила4) право, полномочия5) держава•to accord powers to smb — предоставлять полномочия кому-л.
to act outside one's powers — выходить за пределы своих полномочий
to assume power — брать власть в свои руки; приходить к власти
to bolster one's challenge to political power — усиливать свои притязания на политическую власть
to cede power to smb — уступать власть кому-л.
to check a country's power — преграждать путь мощи какой-л. страны
to come to power — приходить к власти; брать власть в свои руки
to concentrate all power in one's hands — сосредоточивать всю полноту власти в своих руках
to confirm smb in power — утверждать чье-л. назначение во главе государства
to delegate powers to smb — передавать / делегировать полномочия кому-л.
to do everything in one's legitimate power — делать все в пределах своей законной власти
to entrench oneself in power — закрепляться у власти
to exclude smb from power — не допускать кого-л. к власти
to exhibit one's full powers — предъявлять свои полномочия
to furnish smb with powers — предоставлять кому-л. полномочия
to gain power — захватывать власть; приходить к власти
to go beyond one's constitutional powers — превышать свои конституционные права
to hand over power to smb — передавать власть кому-л.
to lodge a great deal of power in smb's hands — сосредоточивать большую власть в чьих-л. руках
to lose one's power over smb — утрачивать власть над кем-л.
to preserve one's present power and privilege — сохранять свою власть и привилегии
to put too much power into smb's hands — наделять кого-л. слишком большой властью
to restore smb to power — восстанавливать кого-л. у власти
to share power with smb — разделять власть с кем-л.
to take power into one's hands — брать власть в свои руки
to take over power — приходить к власти; захватывать власть
to take some power away from smb — уменьшать чью-л. власть
to tighten one's grip on power — укреплять свою власть
to transfer power to smb — передавать власть кому-л.
to undermine smb's power — подрывать чью-л. власть
- absolute powerto win power — захватывать / завоевывать власть; приходить к власти
- abuse of power - administering power
- administrative power
- advent of power
- allied powers
- alternation of power
- alternative sources of power
- appointive power
- arrogance of power
- assumption of power
- atomic powers
- authoritarian power
- autocratic power
- Axis Powers - bid for greater powers
- bodies of power
- broad powers
- buying power
- capitalist power
- centralized power
- centrally organized political power
- change of power
- colonial power
- competitive power
- conquest of political power
- constituent power
- constitutional powers
- contender for power - dangerous power
- de facto power - decline in purchasing power - departure from power
- depleted power
- derogation of the powers
- detaining power
- deterrent power
- developing nuclear power
- devolution of power to the regions
- dictatorial powers
- discretionary power
- display of power
- division of power - electric power
- emergency powers
- emerging nuclear power
- Entente powers
- enumerated powers
- equilibrium of power
- executive power
- exercise of the power
- extension in power
- extension of powers
- extensive powers
- extra powers
- extra-constitutional powers
- fall from power
- federally generated power
- foreign power
- full powers
- general powers
- great power
- greater powers
- greater reliance on nuclear power
- grip on power
- handover of power
- hold on power
- imperial power
- imperialist power
- implied powers
- in power
- increased powers
- increased pressure on smb to relinquish power
- industrial power
- inherent powers
- inland power
- invincible power
- jockeying for power
- judicial power
- judiciary power
- labor power
- large powers
- leading power
- legal power
- legislative power
- limited powers
- limitless power
- long run of power
- lust for power
- major power
- majority power
- mandatory powers
- maritime power
- market power
- military power
- misuse of power
- monopoly of power
- monopoly power
- motive power
- naval power
- non-nuclear power
- nuclear power
- occupying power
- official powers - overthrow of smb's power
- Pacific power - peaceful transfer of power
- peace-loving power
- personal power
- plenary power
- plenipotentiary power
- political power
- popular power
- power has passed out of the hands of a party
- power is ebbing
- power of attorney
- power of influence
- power of organization
- power of recognition
- power of the law
- power of the purse
- power to sign
- powers of arrest and interrogation
- powers of internment
- powers of stop and search
- powers of the presidency
- powers that be
- powers to do smth
- principle power
- purchasing power
- push for power
- real power
- real purchasing power
- redistribution of power
- reduction in purchasing power
- reduction of smb's power
- regional power
- reins of power
- removal from power
- reserved power
- resurgence of military power
- retaliatory power
- return to power
- revolutionary power
- rise of power
- road to power
- royal power - signatory power
- source of power
- space power
- special powers
- specific powers
- state power
- strengthening of the economic and defense power of the state
- strengthening of the power
- strong executive powers
- struggle for power
- succession to power
- supreme power
- surrender of powers to smb
- sweeping powers
- switch of power from... to...
- the dollar's holding power
- the main power behind the throne
- third power
- time in power
- too much power is invested in the president
- trading power
- transfer of power to smb
- transforming power
- transition of power
- treaty-making power
- tutelary power
- under existing powers
- unlimited power
- untrammeled power
- unwarranted power
- usurpation of power
- vast powers
- verification of powers
- vested with broad powers
- veto powers
- victorious powers
- war powers
- Western Powers
- wide powers
- with deciding voting power
- world power -
12 power
1. [ʹpaʋə] n1. сила; мощьthe great flood moving with majesty and power - воды катились величественно и мощно
the country was at the height of her power - страна находилась в расцвете своего могущества [ср. тж. 4, 2)]
2. 1) энергия; мощностьlifting [motive] power - подъёмная [движущая] сила
hydraulic power - гидравлическая энергия, энергия воды
emitting [ionizing] power - излучающая [ионизирующая] способность
atomic /nuclear/ power - атомная /ядерная/ энергия
power consumption - потребление энергии; расход мощности
power (is) on [off] - прибор /аппарат, агрегат, двигатель и т. п./ включён [выключен]
power cut /failure/ - отключение /прекращение подачи/ (электро)энергии
2) мощность; производительностьrated /design/ power - расчётная мощность
output power - выходная мощность, мощность на выходе
power factor - эл. коэффициент мощности; косинус фи
power augmentation - форсаж, форсировать ( двигателя)
to be on full power - тех. работать на полную мощность
3) тех. проф. двигатель; машина; силовая установкаpower feed - механическая /автоматическая/ подача
by power - механической силой, приводом от двигателя
4) энергетика3. 1) могущество, сила, властьabsolute [supreme] power - абсолютная [верховная] власть
the power of the keys см. key1 I ♢
power of pit and gallows см. pit1 I 13
to be in power - быть /находиться/ у власти
to come /to rise/ to power - прийти к власти
to take [to seize] power - взять [захватить] власть
2) обыкн. pl боги; божественные силыthe powers of darkness /of evil/ - силы тьмы; тёмные силы
merciful powers! - силы небесные!
3) юр. властьlegislative [executive, judicial] power - законодательная [исполнительная, судебная] власть
separation of powers - разделение властей (законодательной, исполнительной и судебной)
4. 1) возможностьpurchasing /buying/ power - покупательная способность
to do all /everything/ in one's power - сделать всё возможное
to be beyond /out of/ one's power - быть не под силу /не по силам/
he did it to the best /to the utmost/ of his power - он приложил максимум усилий
power of movement [of thought] - двигательная [мыслительная] способность
he is a man of varied powers - он наделён разными /многими/ способностями
at the height of one's powers - в расцвете сил [ср. тж. 1]
5. 1) право, полномочиеpower of substitution - юр. право передоверия
2) юр. доверенность (тж. power of attorney)a full power - полная /общая/ доверенность
to furnish smb. with (a) full power(s) - предоставить кому-л. полную доверенность
3) юр. дееспособность, правоспособностьpower of appointment см. appointment 6
6. державаsmall [nuclear] power - малая [ядерная] держава
maritime [colonial] power - морская [колониальная] держава
7. разг., диал. много, множество8. мат.1) степеньpower equation [series] - мат. степенное уравнение [-ой ряд]
2) порядок ( кривой)9. опт. сила увеличения; оптическая сила10. религиозный экстаз2. [ʹpaʋə] v♢
the powers that be - а) сильные мира сего, власть имущие; б) библ. власть предержащие1) приводить в действие или движение; служить приводным двигателем2) снабжать силовым двигателем3) питать (электро)энергией4) поддерживать; вдохновлять -
13 direct
1. прил.1) общ. прямойSyn:2) общ. прямой, открытый, откровенный, правдивый; ясный, недвусмысленный, очевидный, явныйdirect person [question, reply\] — прямой человек [вопрос, ответ\]
Syn:See:direct appeal, direct contempt, direct democracy, direct discrimination б), direct estoppel, direct liability 1) б)3) общ. прямой, непосредственныйdirect ancestor [heir\] — прямой предок [наследник\]
to have a direct interest in smth. — быть непосредственно заинтересованным в чем-л.
He had direct charge of the laboratory. — Лаборатория находилась в его непосредственном подчинении.
Syn:See:direct access, direct action, direct advertiser, direct advertising, direct approach, direct barter, direct bill, direct business, direct buying, direct cause, direct charging, direct communication, direct competitor, direct consequence, direct constraint, direct consumer sales, direct consumption, direct contact, direct control, direct conversion, direct cost, direct costing, direct customer, direct damage, direct damages, direct data entry, direct debit, direct delivery, direct demand, direct deposit, direct descendant, direct discrimination а), direct effect, direct election, direct environment, direct equity investment, direct execution, direct expense, direct export, direct exporting, direct exposure, direct feedback, direct finance, direct financing, direct foreign investment, direct government payments, direct grant, direct heir, direct hour, direct house, direct impact, direct implementation, direct import, direct importing, direct inference, direct influence, direct infringement, direct injury, direct insurance, direct insurer, direct interference, direct investment, direct knowledge, direct labour, direct lease, direct leasing, direct lending, direct letter of credit, direct liability 2) а), direct light, direct loan, direct loss, direct mail, direct mailer, direct mailing, direct maintenance cost, direct man-hours, direct manufacturing expenses, direct marketer, direct marketing, direct material cost, direct materials, direct measure, direct measurement, direct media, direct method, direct motive, direct observation, direct outlays, direct overhead, direct paper, direct participant, direct payment, direct payout, direct payroll costs, direct placement, direct placing, direct plagiarism, direct posting, direct premium earned, direct premium written, direct premiums, direct premiums earned, direct premiums written, direct producer, direct production, direct profitability, direct project cost, direct promotion, direct purchase, direct purchasing, direct questioning, direct quotation, direct reinsurer, direct response, direct restrictions, direct result, direct revelation mechanism, direct rule, direct sale, direct sales, direct sales force, direct selling, direct settlement, direct store delivery, direct suit, direct supervision, direct supervisor, direct tax, direct taxation, direct test of financial balance, direct testing, direct tracing, direct transfer, direct transformation, direct transition, direct utility function, direct vendor delivery, direct viewing, direct violation, direct vote, direct wages, direct worker, direct write-off, direct writer, Direct Health and Medical Insurance Carriers, Direct Life Insurance Carriers, Direct Selling Establishments4) общ. полный, абсолютныйIs not this the direct contrary of what was admitted before? — Не является ли это заявление прямо противоположным сказанному ранее?
Syn:5) лингв. прямойSee:6) мат. прямойа) (отвесный, горизонтальный, перпендикулярный данной плоскости)See:7) астрон. движущийся с запада на восток ( о небесных телах)8) тех. последовательный, постоянный ( главным образом в словосочетаниях)2. нареч.общ. прямо, сразу, непосредственноI shall communicate with you direct. — Я сразу же свяжусь с вами.
His orders have come down to him direct from on high. — Он получил приказ непосредственно сверху.
Syn:3. гл.1) общ. обращаться, адресовать, писать (куда-л.)to direct words [remarks\] to smb. — обратиться к кому-л. со словами [замечаниями\]
Direct to me at Mr. Hipkis's. — Пишите мне на адрес мистера Хипкиса.
Syn:2) упр. руководить, управлять, контролироватьto direct a business [a campaign\] — руководить предприятием [компанией\]
Wisdom is profitable to direct. — Мудрость помогает управлять.
Syn:3) упр. приказывать, указывать; предписывать, давать указания [распоряжения\]as directed — в соответствии с указаниями [с предписанием\]
to direct John to drive to New York — распорядиться, чтобы Джон ехал в Нью-Йорк
The council directed the Chief Fire Officer to prepare a survey of fire precautions in schools. — Совет поручил начальнику пожарной охраны подготовить доклад об уровне пожарной безопасности в школах.
He is directed by his conscience. — Он следует велениям своей совести.
Syn:4) юр. решатьThe judge directed the verdict for the defendant. — Судья решил дело в пользу ответчика.
5) общ. наставлять; давать советы, учить; инструктироватьto direct smb. in matters of diplomacy — быть чьим-л. наставником в вопросах дипломатии
6) иск. дирижироватьSyn:7) иск. ставить (пьесу, спектакль, сцену, мизансцену, фильм)8) общ. направлять (людей, усилия, действия, внимание); побуждать, подсказыватьto direct one's eyes — обратить свой взор (куда-л.)
to direct one's steps — направляться (куда-л.)
to direct one's efforts [energies\] to smth. — отдавать силы [энергию\] чему-л.
They were directed to work at the archives. — Они были направлены на работу в архив.
In love it is heart that directs you. — В любви тебе все подсказывает сердце.
They directed the attacks against the enemy's seaports. — Они направили свои удары на вражеские порты.
Syn:9) общ. указывать дорогуCan you direct me to the nearest railway station? — Не подскажете дорогу к ближайшей железнодорожной станции?
Syn:10) общ., воен. целить(ся), нацеливать(ся), направлятьSyn: -
14 speculative
спекулятивний; ризиковий; гіпотетичний- speculative buying
- speculative damages
- speculative gain
- speculative intention
- speculative motive
- speculative purpose
- speculative transaction -
15 impulse
noungive an impulse to something — einer Sache (Dat.) neue Impulse geben
2) (mental incitement) Impuls, derbe seized with an irresistible impulse to do something — von einem unwiderstehlichen Drang ergriffen werden, etwas zu tun
from pure impulse — rein impulsiv
act/do something on [an] impulse — impulsiv handeln/etwas tun
* * *1) (a sudden desire to do something, without thinking about the consequences: I bought the dress on impulse - I didn't really need it) die Eingebung2) (a sudden force or stimulation: an electrical impulse.) der Impuls•- academic.ru/37218/impulsive">impulsive- impulsively
- impulsiveness* * *im·pulse[ˈɪmpʌls]nto do sth on [an] \impulse etw aus einem Impuls heraus tunto have a [sudden] \impulse to do sth plötzlich den Drang verspüren, etw zu tunhe couldn't resist the \impulse to buy the computer game er konnte dem Drang nicht widerstehen, das Computerspiel zu kaufenan infra-red \impulse ein Infrarotimpuls ma nerve \impulse ein Nervenimpuls m* * *['ɪmpʌls]nImpuls m; (= driving force) (Stoß- or Trieb)kraft fnerve impulse —
to give a new impulse to the peace process — dem Friedensprozess einen neuen Impuls geben
on impulse — aus einem Impuls heraus, impulsiv
I had an impulse to hit him — ich hatte den unwiderstehlichen Drang or das plötzliche Verlangen, ihn zu schlagen
* * *impulse [ˈımpʌls] s1. Antrieb m, Stoß m, Triebkraft f2. fig Impuls m:a) Antrieb m, Anstoß m, Anreiz mb) Anregung fc) plötzliche Regung oder Eingebung:act on impulse impulsiv oder spontan handeln;on the impulse of the moment, on (an) impulse einer plötzlichen Regung oder Eingebung folgend;impulse buying WIRTSCH spontaner Kauf;3. Impuls m:a) MATH, PHYS Bewegungsgröße f, lineares Momentb) MED (An)Reiz mc) ELEK (Spannungs-, Strom) Stoß m:impulse circuit Stoßkreis m;impulse modulation Impulsmodulation f;impulse voltage Stoßspannung fd) TECH (An)Stoß m:impulse load stoßweise Belastung;impulse turbine (Gleich)Druck-, Aktionsturbine f4. Aufwallung f:a sudden impulse of anger arose in him plötzlich wallte Zorn in ihm auf* * *noungive an impulse to something — einer Sache (Dat.) neue Impulse geben
2) (mental incitement) Impuls, derbe seized with an irresistible impulse to do something — von einem unwiderstehlichen Drang ergriffen werden, etwas zu tun
act/do something on [an] impulse — impulsiv handeln/etwas tun
* * *n.Anstoß -¨e m.Antrieb -e m.Impuls -e m. -
16 power
1) способность; возможность2) власть3) полномочие; право; доверенность4) сила; энергия; мощность; производительность
См. также в других словарях:
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